Cyber Marketing Exam (212-29)

Credit Towards Certification:

• Certified e-Business Associate
• Certified e-Business Professional

Exam Objectives and Sub-Objectives:

Build brand awareness and loyalty with online promotions, creative sponsorships and other tactics that get the word out quickly, and create a community of devoted customers; get great direct response with "Buy one, get one free" offers and giveaways - conventional tactics with a cyber-twist that get people to take action now; satisfy information-hungry cybersurfers with briefing papers, "live" seminars, and special reports that make people eager to do business with you; demonstrate and distribute more effectively by letting people see, hear, "touch," and experience your products or services online, and move them closer to the final sale; develop strong relationships with the press and influence your public image through the right combination of e-mail, newsgroups, and online materials; enhance your research capabilities by getting quick, meaningful, and inexpensive feedback online from customers, prospects, key industry people, and even competitors; and expand the level of service and support and reduce costs to your customers, sales people, and re-sellers, while enhancing the quality of your service. 

1. Marketing Strategies in the Interactive Age

• One-to-One Media in the Interactive Future
• Maintaining a Customer Focus in an Interactive Age
• Customer-Focused Strategies and Tactics
• The Impact of Interactive Communication on Advertising and Marketing
• Media and Marketing Strategies for the Internet
• Creative Strategy for Interactive Marketing
• Considerations for 21st-Century Direct Marketers

2. Media Tactics and Techniques in the Interective Age

• Public Relations and Promotion on the Internet
• Copywriting for Interactive Media
• Interactive Kiosks in the Retail Environment
• The New Disk-Based Marketing Communications Tools
• Sales Automation
• The Interactive Telephone as a Marketing Tool
• Interactive Television
• Anatomy of a Web Advertisement

3. Research and Measurement Strategies

• Measuring the Effectiveness of Interactive Media
• Hits, Views, Clicks, and Visits
• A Blueprint for Successful Syndicated Online Research
• The Convergence of Database Marketing and Interactive Media Networks

Exams Detail: